Regardless of company size, exhibiting in trade shows provides an excellent opportunity to collect qualified leads, make sales and build relationships. Consider these: More bang for your buck Trade shows are one of the most cost-effective ways for your company to reach qualified audiences right from your Trade show exhibit booth. The average cost per visitor reached at a trade show is $177, while the average cost of a field sales call is $295. Less work, more fulfilling Trade show sales leads require less effort to close. Research indicates that only .8 calls are needed to close a qualified trade show lead, compared to 3.7 calls to close a typical business sale. Also, 54 percent of all orders placed as a result of a trade show lead require no personal follow-up visit, according to another study by the McGraw-Hill Research Foundation.  Competitive edge - Trade shows offer your company another opportunity to stand out from the crowd. You can outshine the competition with a well-trained booth staff, aggressive pre-and at-show promotion, eye-catching booth design, and conscientious follow-up after the show. Also, trade show attendees use the opportunity to “comparison shop.” So this is your opening to point out where your product is superior.Source: Marketing-For-Small-Business.com