Why do some companies completely stop exhibiting at trade shows and events, but yet pay sales people to knock on doors?  There are companies that are struggling right now (to say the least), but there are still ways to exhibit without spending a whole lot.  There are also companies that can continue to invest in exhibiting like before the recession, and really position themselves when the economy rebounds.Here are just a few reasons to exhibit:

1. You can reach more prospects in a three-day period than your sales force can in three months.
2. The average cost per visitor reached at a trade show is $177, while the average cost of a field sales call is $295. Less work, more fulfilling Trade show sales leads require less effort to close. Research indicates that only .8 calls are needed to close a qualified trade show lead, compared to 3.7 calls to close a typical business sale. Also, 54 percent of all orders placed as a result of a trade show lead require no personal follow-up visit, according to another study by the McGraw-Hill Research Foundation.
3. Meeting prospects face to face is also the fastest way to build relationships.
4. Customer service is a hot topic for many companies. Trade shows are an excellent place to reinforce existing customer relationships.
5. Say “thanks” to key customers with hospitality suites, one-on-one dinners or special services, such as transportation to and from the convention center.

Click here for: Low priced displays and signageClick here for: Green or Recyclable  Displays